TANZANIA IS SEIZING ITS PLACE AS ONE OF THE LEADING CONFERENCE CENTRES IN AFRICA.

According to the Association of International Conference and Convention (AICC), Tanzania ranks 5th on the continent behind South Africa, Morocco, Rwanda and Egypt. The Government under the leadership of H. E. Dr. Samia Suluhu Hassan has set out strategies to increase Tanzania’s share in the African Conference Business. Thereby, moving its market shares from previous 5% to 10%, with a projection to make Tanzania a top hub for international events in the next 5 years.

One of the strategies employed by Government is to expand international conference facilities to Dodoma, Kilimanjaro and Zanzibar. As well as rebranding Tanzania through the “Tanzania: Royal Tour” film which has also contributed immensely to opening up the country to the world.